Fewer customers on their platforms simply means less profit.
Search engines generate much of their profit through sponsored content and data (based on searches). If customers are being served lousy search results, they'll consider switching to another search engine. They make their money "match making" customers to the content they search for. Please remember that Google is only one search engine you are trying to satisfy there are several other prominent search providers you should consider optimising your website for as well.Īnd finally, you also need to remember that search engines are businesses. Worth mentioning Google has a good article on how you can optimise your website for Google searching. About the only website I typically use nowadays for getting reports on website SEO performance is Nibbler from Silk Tide. Some of the services or products available are naturally better than others. Especially in highly competitive markets.Įqually so, a whole market has sprung-up around SEO. Although some so-called "experts" and specialist tools claim to know the secret formula for getting your website to the #1 position in search results, the truth is that nobody outside of Google, Bing, Yahoo and other search providers has the ability to guarantee when or where you will show. The complex algorithms and AI (artificial intelligence) search engines employ to index and rank websites change frequently. However there are some relatively basic things you can be doing that can help put your website in a stronger position to be judged positively by search engines. At the end of the day, many others are chasing after the hotly contested top spot too! We've also seen some search providers push more towards promoted or sponsored content. As things have changed, this article has been updated several times to include additional links and newer information.Īs always, there are no firm guarantees that your website will show at the top of search engine results. This article will show you a list of things you can do today, towards enhancing your RapidWeaver website for search engine optimisation (SEO) purposes. Many people said it really helped them and made a noticeable, positive difference to their website SEO.
This knowledge base article is based on a popular blog post I wrote back in 2013, titled 'ten steps towards improving search engine optimisation in RapidWeaver'.
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